Chinese Social Media Marketing — for Overseas SMBs
Your Brand. In Every Chinese-Speaking Conversation.
Xiaohongshu, WeChat, Douyin & Bilibili — strategy to execution, run by senior marketers. Not handed off to a junior.
Free strategy audit. Free initial plan. 2-week trial — pay only if it works.
Try us free for 2 weeks. Pay only if it works.
Most agencies ask you to sign a 6 or 12 month contract before you've seen a single result. We don't. We start with a full strategy audit and a working plan — both free — and a 2-week trial run. If you're not happy at the end, you don't pay. No invoice, no awkward conversation.
- Free strategy audit — a senior marketer reviews your brand, audience, and platform fit at no cost.
- Free initial plan — a working roadmap delivered before any commitment, yours to keep even if you don't engage us.
- 2-week trial · pay only if it works — live execution on your channels for two weeks. Not satisfied? You owe us nothing.
The global Chinese-speaking market at a glance
- 1.5 billion+ — Chinese speakers worldwide
- 60 million+ — overseas Chinese diaspora
- 6 markets we serve — Hong Kong, Mainland China, Australia / New Zealand, Southeast Asia, North America, UK / Europe
- 300 million+ — monthly active users on Xiaohongshu
Why small businesses choose Deep Reach
1. We do the work. Not a junior.
Traditional agencies hand your account to someone who just started. At Deep Reach, your content is managed by senior marketers, end-to-end — the people you meet on day one are the people running your channels on day ninety.
2. We live on the platforms we work on.
Xiaohongshu, WeChat, Douyin — we use them every day. Your content lands the way native creators do, not the way a Western agency thinks it should. That's the difference.
3. Enterprise results. Small business pricing.
Big agencies charge big agency prices. We specialise in helping small and mid-size businesses reach Chinese-speaking consumers — at a price point built for SMBs, not Fortune 500s.
4. Risk-free 2-week trial.
Free strategy audit. Free initial plan. Two weeks of live execution before any payment. If you're not happy, you don't pay. No long contracts, no exit fees, no surprises.
Everything your brand needs to reach Chinese-speaking consumers worldwide
Xiaohongshu Marketing
Where Chinese-speaking consumers worldwide discover new brands. We build your presence from zero — strategy, content, KOL partnerships, all done by us. Read the full Xiaohongshu marketing guide.
WeChat Marketing
Where relationships are built and buying decisions are made. Full account management — Official Account, content, community, conversion. Read the full WeChat marketing guide.
Douyin Marketing
Short-form video at scale. Content built for the algorithm — drives reach, real engagement, and inbound enquiries. Read the full Douyin marketing guide.
Bilibili Marketing
Long-form content and community for brands building authority with engaged Chinese-speaking audiences — especially Gen Z and millennials. Read the full Bilibili marketing guide.
The global Chinese-speaking market is bigger than most businesses realise
Over 1.5 billion Chinese speakers worldwide — across Hong Kong, Mainland China, Singapore, Malaysia, the United States, Canada, Australia, the United Kingdom and beyond. High disposable income, digitally native, and overwhelmingly underserved by Western brands.
Most agencies stop at "the China market." We don't. We help overseas SMBs reach the entire Chinese-speaking diaspora — wherever they live, in the platforms they actually use every day.
And you don't need a Fortune 500 budget to do it. See how we can help.
Real results from brands that chose to reach further
Education — +340% profile visits in 60 days
Australian tutoring centre targeting Chinese families planning overseas education. Platform: Xiaohongshu.
Immigration Law — 8 to 12 new enquiries per month
Sydney immigration law firm reaching Mandarin-speaking clients through Xiaohongshu and WeChat.
We go deep on the platforms Chinese-speaking consumers actually use
Xiaohongshu
Discovery, trust, and purchase — all in one platform. Brand awareness, product discovery, trust building.
China's super-app. Where loyalty is built. CRM, community, direct conversion.
Douyin
Short-form video. Massive reach. Fast results. Brand reach, video content, campaigns.
Bilibili
Long-form authority. Engaged communities. Brand authority, video content, community building.
Frequently asked questions
What is Xiaohongshu (RedNote)?
Xiaohongshu — known internationally as RedNote — is China's most powerful discovery and lifestyle platform, with over 300 million monthly active users. It is where Mandarin-speaking consumers research products, plan purchases, and discover brands before they buy.
Do I need a Chinese business license to market on Xiaohongshu, WeChat, Douyin, or Bilibili?
No. Overseas brands can run Personal or Professional accounts on Xiaohongshu without a Chinese entity. WeChat supports Overseas Official Accounts for non-China-registered businesses. Douyin and Bilibili have similar overseas-brand pathways. We handle setup and verification end-to-end.
What is the difference between Xiaohongshu, WeChat, Douyin, and Bilibili?
Xiaohongshu is for product discovery and trust building — comparable to Pinterest combined with Yelp. WeChat is for relationships and direct conversion — comparable to WhatsApp combined with LinkedIn and a payments layer. Douyin is for mass reach through short video — China's version of TikTok. Bilibili is for long-form video and engaged niche communities — comparable to YouTube for younger audiences.
How long does it take to see results from Chinese social media marketing?
Most clients see meaningful traction within 60 to 90 days — measurable profile visits, qualified enquiries, and follower growth. Long-tail content compounding continues for months after the initial ramp.
Do you work with small and mid-size businesses?
Yes. SMBs are our focus. Our pricing model and engagement structure are built for small and mid-size businesses, not enterprise budgets. Most clients are Australia, Hong Kong, Singapore, or US-based businesses with 5 to 500 employees.
How much does Chinese social media marketing cost?
Pricing is scoped to your platforms, content needs, and growth goals — we do not use fixed packages. Most SMB engagements start in the low-to-mid AUD thousands per month. Tailored proposals delivered within 48 hours of a free strategy call.
Not sure where to start? We'll map it out — free.
Book a free 30-minute strategy call. No pitch. No invoice. We'll review your brand, your audience, and tell you exactly which Chinese platforms make sense and why — and whether you're a fit for our 2-week trial. You decide what to do with it.