Client Work
Results from brands that chose to reach further.
Every case study below represents a real business that needed to reach Chinese-speaking consumers. We deliver campaigns across all four major Chinese platforms — working directly with brands and through partner agencies. Here is what happened.
Education — +340% profile visits in 60 days
Australian tutoring centre helping Chinese families plan overseas education pathways.
Challenge: No presence on Chinese platforms. Target audience unreachable through English-only channels.
Result: 340% increase in profile visits. Consistent weekly enquiries from Chinese-speaking families within 60 days of launch.
Platforms: Xiaohongshu.
Immigration Law — 8 to 12 new client enquiries per month
Sydney-based immigration law firm serving Mandarin-speaking clients across Australia.
Challenge: Existing clients came only through word of mouth. No digital presence in Chinese-speaking community.
Result: 8 to 12 new qualified enquiries per month via Xiaohongshu and WeChat within 90 days.
Platforms: Xiaohongshu, WeChat.
Education — 3× WeChat followers in 4 months
International school in Hong Kong recruiting students from mainland Chinese families.
Challenge: No WeChat presence. Admissions team unable to communicate with prospective families on their preferred platform.
Result: WeChat official account grew 3x in 4 months. Direct admissions enquiries increased significantly quarter on quarter.
Platforms: WeChat.
Retail — +210% engagement rate growth
Australian lifestyle retail brand targeting Chinese-speaking consumers in major cities.
Challenge: Brand unknown in Chinese-speaking community despite strong English-market presence.
Result: 210% engagement growth on Xiaohongshu. Brand awareness established in target demographic within one campaign cycle.
Platforms: Xiaohongshu, Douyin.
Professional Services — 65% increase in qualified leads in 3 months
Financial planning firm targeting high-net-worth Chinese-speaking clients in Australia.
Challenge: Trusted by existing clients but invisible to new Chinese-speaking prospects online.
Result: 65% increase in qualified leads. WeChat community of 400+ engaged followers built from zero.
Platforms: WeChat, Xiaohongshu.
Lifestyle — 2.1M total content views
Australian wellness brand expanding into the Chinese-speaking consumer market.
Challenge: Strong brand identity in English market but no strategy or presence for Chinese-speaking audiences.
Result: 2.1 million total views across Xiaohongshu and Douyin in first 6 months. Significant follower growth on both platforms.
Platforms: Xiaohongshu, Douyin.
Deep Reach helped us build a presence on Xiaohongshu that actually brought in new enquiries within 90 days. We had tried managing it ourselves before — this was completely different.
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